Privacy Policy


This Privacy Policy governs the processing of any personal data collected on the Alkemygold Limited (trading as "Alps") website (at, or through the myAlps or Connect web applications accessed through the website (together the "Site").

The Site is provided to you by Alkemygold Limited with registered office at Kevin Conway House, Longbow Close, Bradley, Huddersfield, HD2 1GQ and company number 04258920 (hereinafter referred to as "We" or "Us"). We are a "data controller" for the purposes of the Data Protection Act 1998 (i.e. we are responsible for, and control the processing of, your personal information).

We are committed to protecting and respecting your privacy. This Privacy Policy (together with our Site Terms and Conditions (and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully as it contains important information on our practices regarding your personal data and how we, as a data controller, will treat personal data you provide to us through the Site, including the information we collect, what we do with the information you provide to us and who we may share your information with.

Our Site also uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. Detailed information on the cookies we use and the purposes for which we use them is set out below.


1.1 We collect and process the following personal information about users of the Site:

1.1.1 information that you provide by registering to use certain parts of the Site. This includes information such as name, email, address, and other identification details provided at the time of registering to use the Site, subscribing to our services, posting material or requesting further services;

1.1.2 records of your correspondence with us if you contact us;

1.1.3 any information you provided when completing surveys that we use for statistical purposes;

1.1.4 details of your visits to the Site including, but not limited to, cookies, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access; and/or

1.1.5 details about you from other sources (such as your school, local authority or MAT), which we will add to the information we already hold about you in order to help us provide services to our clients / customers.

1.2 Any information you upload into the Site, including pupil data, will be governed by Paragraph 13 (Data Protection) of the Site Terms and Conditions.


2.1 We collect information about you for the following purposes:

2.1.1 to ensure that content from the Site is presented in the most effective manner for you and for your computers;

2.1.2 where you agree, provide you with information, products or services that you request from us or which we feel may interest you;

2.1.3 to carry out our obligations arising from any contracts, if applicable, entered into between us and you;

2.1.4 to allow you to participate in interactive features of our service, when you choose to do so;

2.1.5 to notify you about changes to our service or Site, which may affect you; and

2.1.6 to operate and improve the Site.

2.2 Note that any use of the data you load into the Site is governed by the Site Terms and Conditions, including without limitation Paragraph 12 (Uploading Data onto the Site) and Paragraph 13 (Data Protection).

2.3 We will only disclose information to third parties under the following circumstances:

2.3.1 if we employ companies and individuals to perform functions on our behalf, we may need to disclose your personal data to these parties for the performance of the purposes set out in Paragraph 2.1 of this Privacy Policy, or, for example, for sending postal mail and email, removing repetitive information from user lists, analysing data and providing marketing assistance;

2.3.2 where you have expressly consented to us doing so, we may share information with other entities of the group we belong to, or with our business partners for marketing purposes or we may send you information about other organisations' projects for the purposes set out Paragraph 2.1.2 of this Privacy Policy;

2.3.3 if we or a substantial part or all of our assets are acquired by a third party; and/or

2.3.4 if we have been legitimately asked to provide information for legal or regulatory purposes or as part of legal proceedings or prospective legal proceedings, or to protect the rights, property, or safety of us, our users or others.

2.4 Any third parties described in Paragraphs 2.3.1 and 2.3.2 will be bound by contractual provisions with us and only have access to personal data to perform the described purposes, and may not use it for other purposes. Further, they must process the personal data in accordance with this Privacy Policy and as permitted by the Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

2.5 If at any time you do not want us to use your personal information to send you any further information as described in Paragraph 2.3.2 of this Privacy Policy, please write to us using the contact details listed below in Paragraph 7.


3.1 We have adopted the technical and organisational measures necessary to ensure the security of the personal data we collect, use and maintain, and prevent their alteration, loss, unauthorised processing or access, having regard to the state of the art, the nature of the data stored and the risks to which they are exposed by virtue of human action or physical or natural environment. However, as effective as our security measures are, no security system is impenetrable. We cannot guarantee the security of our database.

3.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use procedures and security features to try to prevent unauthorised access.

3.3 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

3.4 The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area. By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.


We may link to and embed content from a variety of other websites and we may from time to time display advertisements from third parties on our Site. We are not responsible for the content or privacy policies of these sites and third party advertisers, nor for the way in which information about their users is treated. In particular, unless expressly stated, we are not agents for these sites or advertisers nor are we authorised to make representations on their behalf.

These third-party websites and advertisers, or internet advertising companies working on their behalf, sometimes use technology to send (or "serve") the advertisements that appear on our Site directly to your browser. They automatically receive your IP address when this happens. They may also use cookies, JavaScript, web beacons (also known as action tags or single-pixel gifs), and other technologies to measure the effectiveness of their advertisements and to personalise advertising content. We do not have access to or control over cookies or other features that they may use, and the information practices of these advertisers and third-party websites are not covered by this Privacy Policy. Please contact them directly for more information about their privacy practices. In addition, the Network Advertising Initiative offers useful information about internet advertising companies (also called "ad networks" or "network advertisers"), including information about how to opt-out of their information collection.


5.1 What are cookies?

Our site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. By continuing to browse the Site, you are agreeing to our use of cookies.

A "cookie" is a piece of information that is stored on your computer, tablet or phone to recognise your browser and which records how you have used a website. This means that when you go back to that website, it can give you tailored options based on the information it has stored about your last visit. You can normally alter the settings of your browser to prevent it from accepting cookies.

5.2 How do we use cookies?

5.2.1 We may use cookies to improve the way the Site works and to monitor how people use our Site. This helps us to understand how people use our Site so we can develop and improve the design, layout and function of the Site.

5.3 The cookies we use are explained below:

5.3.1 Strictly necessary cookies

These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies, services you have asked for, such as logging into your account, cannot be provided. These cookies do not gather information about you that could be used for marketing or remembering where you have been on the internet.






Identifies you as a logged in user to the site

Current session only


Protects against cross-site request forgery attacks

Current session only


Identifies you as a logged in user to the site

Current session only


Identifies you as a logged in user to the site

Current session only

5.3.2 Functionality cookies

These cookies allow our Site to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. For instance, a website may be able to provide you with news or updates relevant to the policies you buy. These cookies can also be used to remember changes you have made to text size, font and other parts of web pages that you can customise. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.






The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information.

One year


Keeps information about previous sessions

One year


Keeps information about previous sessions

One year

5.3.3 Google Analytics

The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyse how users use the Site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Site, compiling reports on Site activity for operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. Google lists the cookies used by their analytics service on the following web page:

By using this Site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

5.4 How to reject cookies

If you do not wish to receive cookies that are not strictly necessary to perform basic features of our Site you can set your browser to reject cookies or to tell you when a website tries to put a cookie on your computer.

Note that most web browsers will accept cookies, but if you would rather that we did not collect data in this way you can choose to accept all or some or reject cookies in your browser's privacy settings. Rejecting all cookies means that certain features on the Site cannot then be provided to you and accordingly you may not be able to take full advantage of all our Site's features. The "Help" menu in the bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-ons settings or visiting the website of its manufacturer.

5.5 More information

For more information generally on cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:

5.6 Cookie preferences

There is a notice on our home page which describes how we use cookies and which also provides a link to this Privacy Policy. If you use the Site after this notification has been displayed to you and your browser is set to accept cookies, we will assume that you consent to our use of cookies and other similar technologies as described in this Privacy Policy for the purposes described in this Privacy Policy. If you change your mind in the future about letting us use cookies, you can modify the settings of your browser to reject cookies or disable cookies completely.


6.1 Right to request a copy of your information

6.1.1 You can request a copy of your information which we hold (this is known as a subject access request). If you would like a copy of some or all of it, please:

(a) email, call or write to us (see ‘How can you contact us?’ below)

(b) let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and

(c) let us know the information you want a copy of, including any account or reference numbers, if you have them

6.1.2 We may charge a small fee (£10) for this service.

6.2 Right to correct any mistakes in your information

6.2.1 You can require us to correct any mistakes in your information which we hold free of charge. If you would like to do this, please:

(a) email, call or write to us (see ‘How can you contact us?’ below)

(b) let us have enough information to identify you (e.g. account number, user name, registration details); and

(c) let us know the information that is incorrect and what it should be replaced with.

6.3 Right to ask us to stop contacting you with direct marketing

6.3.1 You can ask us to stop contacting you for direct marketing purposes. If you would like to do this, please:

(a) email, call or write to us (see ‘How can you contact us?’ below). You can also click on the ‘unsubscribe’ button at the bottom of any email we send you;

(b) let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and

(c) if you are unhappy with certain ways of contacting you only (for example, you may be happy for us to contact you by email but not by telephone) let us know what method of contact you are not happy with and we will unsubscribe you from receiving information using such methods.


7.1 Please contact us if you have any questions about this privacy policy or the information we hold about you.

7.2 If you wish to contact us, please contact Mary Ahern, Chief Executive Officer, Alkemygold Limited, Kevin Conway House, Longbow Close, Bradley, Huddersfield, HD2 1GQ.


We may change this Privacy Policy from time to time. You should check this policy occasionally to ensure you are aware of the most recent version that will apply each time you access the Site.

Updated August 2017